Frankly, I'm surprised and impressed to see attention come to the Intersection of Blogging and PR, so soon. Kudos to Edelman and Technorati for this bit of prescient curiosity.
Here's an excerpt from my response:
"Foremost, they should demonstrate an understanding of the Blogform, as a medium *within* the New Medium, with its own peculiarities, its own protocols, and its own Dreams.
What may be the most exciting thing to bloggers who think about blogging as much as they blog is that the Democratizing Principle that was promised to writers at the birth of the Web, is now -- finally -- a reality in the Blog.
The blog celebrates the individual voice, not only in spirit, but in technological fact.
The worst thing a company could do is try to blog with a marketing "non-voice".
The implications to PR Firms: A Blogging Practice, to help clients develop their Blogging Voice."
technorati
edelman
PR
public relations
marketing
blogging
1 comment:
The findings to the survey have just been published.
Click https://extranet.edelman.com/bloggerstudy/ to see the complete findings. You can see the responses to the open-ended questions by clicking the link (https://extranet.edelman.com/bloggerstudy/FreeForm.aspx) just under the title of the study.
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