The number one mistake I find folks make when it comes to search engine traffic is a failure to understand how people actually conduct searches. Forget about the keywords you think you should have, or the ones your competitors are chasing. Put yourself, instead, in the mind of your Ideal Customer. What would he have typed in the search box?
Another thing is to look for non-ovbvious relevancy opportunities. Remember that all Google wants is for your ad to be "relevant", but more importantly, for the appropriateness of it being among a set of organic results to be validated by a good CTR.
Lastly, be creative with your creatives. Once you have identified some good query strings for your product, see who else is on those pages. Then, be different - :)
"The Google Network is growing by leaps and bounds, and benefits Adwords advertisers in the following ways:
1. It increases impression opportunities for Advertisers beyond Google search results pages.
2. Ads are displayed on destination Web sites, where prospective customers are closer to finding what they want and where they will spend more time, thus creating still more impression opportunities for advertisers.
3. Google Network sites provide a rich context for even finer, more specific targetting.
4. The wide topical and geographic reach of the Google Network gives Adwords advertisers access to markets and customers they might never otherwise have reached.
5. Adwords advertisers are able to connect with prospective customers even when they have not used Google search... more
adwords | adwords | adwords
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