2houseblogue.com

Inside AdSense: AdSense Publisher Stories: Askthebuilder.com

2007-12-05T14:39:00.000-08:00

Inside AdSense: AdSense Publisher Stories: Askthebuilder.com

The web is a great equalizer

2006-12-10T23:31:00.000-08:00

After calling Britney Spears a backstreet floozie last week, web searches and posts for Camille Paglia have skyrocketed. Bloggers have been especially active in documenting what has been described as the virtual altercation between the pop star and the feminist. Celebrity Dream Network, a celebrity gossip blog that unashamedly "puts words in the mouths of the stars" quoted Britney as having said:

“I’m a 25-year old dropout mother of 2 from the friggin’ Bayou, who is currently leading the whole planet around by its nose with my vagina. If you can’t see the delicious, pro-feminist irony in that, you’re just out of touch. I got a billion uniques today, bitch! WTF did you do?” -- from Camille Paglia gets Owned

Cindy Margolis, DRM and the Playboy Empire

2006-11-02T22:49:00.000-08:00

Once touted as the most downloaded woman on the Internet, Cindy Margolis is making her nude debut in the December, 2006 issue of Playboy Magazine. At the not-so-tender age of 40, Cindy is undoubtedly beyond the physical prime that once accounted for her online popularity. Yet, as many aging actresses and imminently forgotten female celebs have done before her, she’s decided to pose nude in what must be the hopes of a last hoorah. Playboy has an incomparable track record of wooing female celebs onto its pages. Part of the allure for prospective celeb centerfolds must be that Playboy promises to make them look good, sometimes better than they ever looked before, even if it takes a little airbrushing and mood lighting to achieve the desired effect. As fans we are generally happy to have whatever glimpse of them we can get. For the female celeb, especially if there is already a large amount of extant photography (as in Cindy’s case), the Playboy images may become the definitive images of their career — displacing less flattering or controversial images from the public attention. It is naive of Playboy, however, and a tragic shortsale of the potential benefit to the model, to try to preserve these images exclusively in the medium of print. It is impossible to prevent their digitization and rampant dissemination upon the Internet. It is also far beyond the capacity of even the most well-funded and determined of companies to police the unauthorized duplication and use of images upon the Web — especially when they have been so widely distributed in print... more about Cindy Margolis in Playboy

cindy margolis

The Truth about Blogs

2006-07-24T13:42:00.000-07:00

THEORY: I think it's entirely possible for bloggers to take control of the global flow of information. We would do this, essentially, by cutting out the middleman. From a network topology standpoint, Mass Publishers are information bottlenecks. What we'll do is we'll allow the Internet to operate as it was designed to do in the case of "damaged areas" permitting of no flow. We will circumvent them.

This incredible opportunity exists today for the efforts of companies like Google. What Google and others have done is turned the conventional broadcast (one-to-many) information distribution scheme inside out. The blogosphere provides for the inclusion of all voices, but it does not aggregate them at any central point. It is the opposite of a bottleneck. The blogosphere is a near-perfect democracy. It not only shows us concensus, it permits for that concensus to change (very quickly!), in response to new information. Even beyond the trust issues, one of the problems with the information output of Mass Publishers is it is rather static, once created. Mass Publishers output new information at a regular and frequent rate, but the bulk of "current" information is always in a tiny minority, against the total information footprint of the Publisher's archive. The only thing that keeps that quite small number of pages at the forefront of visibility on the Web is their Trustrank. In many cases, this trust is deserved. But in many other cases, what keeps us typing in those URLs and giving links to Mass Publishers is the expectation that their information is credible. This needn't be so. Who says there is any reason to trust the New York Times or the CBS Evening News? Remember that we are, all of us, as a culture, still under the influence of the Mass Messages that pervade the other mediums. We're all still making judgements about brands and companies based on their marketing... truth

the truth

Cogito ergo Blog

2006-07-21T14:14:00.000-07:00

NEWSFLASH: The blogosphere is PEOPLE. It comprises millions of individual *voices*, and NOT "web sites" in the traditional sense. To blog is, foremost, to speak, and all of the rights, privileges, responsibilities and opportunities attendant to speech are attendant to blogging. The First Amendment establishes and protects the basic right. But, it is old-fashioned *social* principles that determine whether a blog is successful. Do people like what you have to say? Is it interesting? Does it provoke thought? Do you create value for the people who listen to you?

"In only the last few years, blogs have fundamentally transformed the nature of “webmastering”. It’s not just that making and updating sites is easier today than ever before because of blogs. What blogs have done that is so very special and important is they have made it possible for regular folks to command the attention of tens, maybe hundreds of thousands of people everyday. Before the advent of blogging, to get a lot of traffic, you either had to buy it, win it from the search engines with SEO “tricks” or participate in complex link trading schemes with other webmasters. To be successful by any of these methods, you had to have significant money, experience or both. But today blogs offer an alternative method for the acquisition of enormous amounts of traffic… that is, essentially, FREE and REALLY EASY... more

In the context of porn blogs, all of this is true. But, sadly, I see very few porn blogs that make use of the blog medium's special powers. This can only be because most porn blogs are operated by adult webmasters, who may be genius in traditional webcraft, but are not known for their social acumen... more

Google Schmidt Misquoted on Click Fraud

2006-07-20T08:35:00.000-07:00

Sometimes, no matter what you say, folks will insist on hearing what they want. In what can only be described as a fundamental lapse of journalistic integrity, ZDNET ran a piece asserting Google CEO Eric Schmidt had suggested the best response to the problem of click fraud was "Let it happen..."

The truth: "Eric was asked about click fraud: "Recently there’s been some talk about click fraud being a potential threat to the entire advertising business model. I was just wondering what your thoughts on that were and if there’s an economic solution to it more than just technical solutions."

Eric made clear from the very beginning that he wasn't describing our approach to click fraud and was answering hypothetically. He introduced his answer by saying: "Let’s imagine for purposes of argument that click fraud were not policed by Google and it were rampant ..."

The "let it happen" excerpt followed, in which he discusses the economic forces that can retard click fraud: "Eventually the price that the advertiser is willing to pay for the conversion will decline because the advertiser will realize that these are bad clicks. In other words, the value of the ad declines. So, over some amount of time, the system is, in fact, self-correcting. In fact, there is a perfect economic solution, which is to let it happen."

But he made clear that we don't take that approach, by adding that click fraud is "a bad thing and because we don’t like it, and because it does, at least for the short-term, creates some problems before the advertiser sees it, we go ahead and try to detect it and eliminate it." He also said, "In Google's case, we worry about this a lot and we have a number of technical engineers who think that this is great fun to try to go ahead of this and get ahead of it... more

TERRORISM: US Air Force Studies Blogs

2006-06-29T13:26:00.000-07:00

It's a sign of the times. It's also a clear indication of the great importance blogging has attained within the scope of all information, that the USAF Office of Scientific Research today announced a $450,000, 3-year study titled "Automated Ontologically-Based Link Analysis of International Web Logs for the Timely Discovery of Relevant and Credible Information"

Dr. Brian E. Ulicny, senior scientist was quoted:

“It can be challenging for information analysts to tell what’s important in blogs unless you analyze patterns...

“We are developing an automated tool to tell analysts what bloggers are most interested in at a point in time...

“Relevance involves developing a point of focus and information related to a particular focus. Credibility is the amount of trust you have in an information source...

“Blog entries have a different structure. They are typically short and are about something external to the blog posting itself , such as a news event. It’s not uncommon for a blogger to simply state, ‘I can’t believe this happened,’ and then link to a news story...

"There might not be much of interest in the blog posting, yet the fact that the blogger called attention to this story can be significant to understanding what matters...

"A good example is the recent furor in the Muslim world over the publication of cartoons of Mohammad in a Danish newspaper. The original publication wasn’t much noticed in the West, but bloggers discussed this event that possibly contributed to riots worldwide...

“The fact that the web is a vast source of information is sometimes overlooked by military analysts. Our research goal is to provide the warfighter with a kind of information radar to better understand the information battlespace... more

Google GBUY

2006-06-27T13:34:00.000-07:00

The Wall Street Journal confirmed today, that Google's entry into the online payments arena. Called Google GBuy, the new service allows consumers to make online transactions without a credit card. The announcement has been expected for months. Online payments competitor, PayPal, has launched PayPal Mobile, and is planning other new initiatives in an effort to deter Google's entry into the lucrative space. Paypal has over 100 million account holders. Unlike PayPal, however, Google GBuy will be closely tied to their keyword advertising business. Excerpt from the WSJ:

"Here is how the service will work: Consumers who search for items like "shoes" or "strollers" on Google’s search site will see text ads with a symbol or icon designating advertisers that accept GBuy payments. Shoppers normally would have clicked on an ad and been linked to that merchant’s Web site. Now, while they will still be linked to the merchant’s site, they will go through a different checkout process integrated with Google if they choose GBuy for their transaction. Details of the service could still change before Google’s official GBuy announcement…Google plans to charge merchants a 2.2% commission on a sale, plus 30 cents per transaction using its payment service, according to people briefed on Google’s pricing. That is higher than Pay-Pal’s lowest published rate of a 1.9% commission plus 30 cents per transaction."

GBuy, which will begin on June 28, will handle purchases between shoppers and merchants, RBC Capital Markets analyst Jordan Rohan wrote today in a note to investors. Participating sellers will be listed as ``trusted GBuy merchant'' in Google search results, he said. Chief Executive Officer Eric Schmidt has confirmed that Mountain View, California-based Google is working on a payment system to make it easier for users to buy products online. The move counters an initiative by EBay, the world's largest Internet auctioneer, which last month formed an alliance with Yahoo! Inc. for Internet advertising and online payments... more

The Future of Money

2006-06-24T19:02:00.000-07:00

Money and economics have influenced every aspect of our lives, since long before the advent of the Web. In the beginning, electronic commerce enjoyed the pre-existing electronic infrastructure of the credit card networks. It was a great fit. Some XX billion dollars changed hands that way in 2005 on planet Earth.

To pay for something online with a credit (or ATM) card has become synonymous with electronic commerce... more

VISA | online payments

Google Adwords for Print: WOW

2006-06-15T13:07:00.000-07:00

Google gets the media + advertising equation in ALL its forms. This has allowed them to see opportunities others miss and import all the best paradigms (like the bid system) into models nobody has before. I like when the horse I've picked advances by yet another full length... more

Google Publication Ads Beta | Google Adwords | Adwords

DOT XXX MUST DIE

2006-05-08T14:42:00.000-07:00

While the DOTXXX top-level domain has been presented as an “at will” alternative for adult publishers, its existence simply poses too great a threat that it will be used as a tool of *censorship*. Though DOTXXX supporters have produced a list of “benefits” the TLD would offer adult publishers who embrace it, these benefits are nullified by the danger (the reasonable likelihood) that it will be used by the Censorial Agenda exerting influence in Washington.

The pressure to censor (eliminate) adult entertainment originates from a number of groups, lobbies and individuals (both inside and outside government) who have a long and well-documented history of condemning adult entertainment as an unequivocal evil. Their arguments are based in religious ideology, and lack the impartial rationality needed to pursue the best solution for all concerned... more

icann | domains

A Novel Blog, Literally!

2006-05-03T15:18:00.000-07:00

A novel blog is a novel written using a blog. For the most part, these are simple, unimaginative copy and paste jobs that do little to exploit the blogform's content management powers. Ferus Rex is an exception, and a truly original blog. I have never seen anything quite like it. The author has adapted a novel he wrote (but never published) more than 10 years ago, long before anyone had ever heard of a Weblog. He has adapted the novel to the blogform, and created something that is more than a novel, more than a blog, that offers an innovative way for readers to engage the text. Though the novel offers a traditional narrative structure, there is more than one way to get from A to B. It reminds me of Janet Murray's seminal work on multi-forma narrative: "Hamlet on the Holodeck". I think she would be happy to discover Jack Mardack's "Ferus Rex".

I am bringing Ferus Rex to the blog-form as an experiment. I am curious how the blog-form might be used as a vehicle for novel-length works of fiction. The blog-form allows for many exciting things with text. But the blog also brings with it a number of eccentricities and challenges. One such that I can think of immediately is the fact that I shall have to begin at the end of the book, rather than at the beginning. This is necessary so that readers be able to start at the “front”, where one usually finds the most recent, or “last” post. If I started my blog posts at the beginning of the book, the novel would be backwards. Weird, huh. Well, let’s see how this goes… more

novel blog

All your Celebs are belong to us

2006-05-01T23:47:00.000-07:00

CELEB SITE STATS

On a popular webmaster BBS today, I posted a poll. I asked my friends and colleagues to guess how many celebrity related queries The Search Engine gets per day. Of course, that's a really tough number to arrive at. But a guess is a guess, so my guess is 40 million.

Well, that's the demand side, then. Now imagine that all that demand is inacessible to you because...

No, better yet, imagine that the US has been struck by an epidemic and...

"You are the President. You have to decide where you are going to draw the quarantine line. You have to decide who gets treated as a patient, and lives, and who gets a body-bag.
The situation with celebrity sites is exactly the same. This is a territory now filled with links to some of the most offensive domains on record, the spammers, the installers, etc. from back in the day.
So, not only is it an innately blurry territory, contentwise, but it also appears to be the in hands of proven betrayers of the public trust.
Hmmm. What would you do? Would you try to save the big circle, and carve-out just the little circle?
The Search Engine is, in this case, the President. He has no desire to give up the Southwest to the disease. But he must stop the spread. He only has so many resources available to divide between the dual efforts of containment and medical treatment. If you try to save the big circle, you may risk more of the country, because you know there will be a meaningful number of carriers who may travel outside the quarantine zone. It looks like the best solution might be to sacrifice the bigger circle and be sure to save the rest of the country. It doesn't hurt, either, to know that in just a few weeks the National Guard will be able to roll-in (with proper equipment, of course) and begin reclaiming National Assets.
Of course, it will take a little while for the infected to die. We may also expect that those within the quarantine zone will do all they can, for as long as they can, to survive. But these will be relegated to ever-smaller, very-well-contained slums in some of the bigger cities... more

Firefox versus IE: Webmasters Opine

2006-04-24T02:14:00.000-07:00

Today, on a popular webmaster BBS I started a discussion on the merits of Mozilla Firefox versus Microsoft Internet Explorer.

Some compared the Firefox vs IE debate, and the whole Opensource visionquest, to the MAC/PC debate:

One fellow commented:

"This whole Firefox vs. IE crap reminds me of the PC vs. Mac shit. It's funny how everyone that used Macs praised them like they were the second coming of Christ and all of the newer operating systems for the Mac are pretty much the same as Windows with their little fucked up twist on things."

To which I responded:

"Small difference: If you were a Mac person back in the day, you were like a designer or some other quirky creative type and you suffered the high-priced software monopolies happily over Starbucks with your other Mac buddies. Collectively, you helped Apple hold on to a smidgen of the PC market.

If you are a Mozilla geek, you spend an hour writing some bullshit little whistle or bell for FF and Google will send you a million hits a day...more

What's the best browser? Firefox!

Blinded by the Money

2006-04-16T22:51:00.000-07:00

The Online Adult Industry: Masters of Profit, but PR Neophytes

Given the current conditions, it blows my mind that there is anything but alarm and a frenzy of corrective marketing activity from the Adult industry.

When i think about how frail the chain of links really is -- each step (each click) brings the customer one step closer -- but, each transition (whether from site to site or medium to medium) is also a FAILURE OPPORTUNITY.

To better understand the special vulnerabilities and unique opportunities of 21st century marketing, it pays to reminisce a bit about the ways in which merchants in the pre-Internet world acquired their customers. Remember?

For most companies operating 15 years ago, marketing was a vast cost center of vast and nebulous effect. Obviously, that has changed -- but what has also changed, in just 15 years, is nothing less than the very essence of Marketing -- once upon a time, the "science" of Marketing, from its lowest copywriters to its most elite "thinkers", was entirely PREDICTIVE in nature -- meaning, simply, that, to market successfully, was to predict correctly.

In pre-internet marketing, all the research and the analytics, and all the theories that derived from them -- however fanciful and acronym-soaked -- stood vulnerable to one, very simple, very inescapable, seldom-articulated challenge -- "prove it -- !" -- and, short of paying someone to sit with Joe Consumer in his living room while your 15-second spot came on the air, and then to hang out with him long enough (maybe spend the night, maybe much, much, much longer) in order to observe any subsequent behavior relating to the advertised product -- short of THAT, marketing was never more than GUESSWORK. they could never, with anything less than extraordinary difficulty and expense, PROVE a direct correlation between a unique* "ad" and a sale.

*(unique -- as in THIS ad, appearing THERE, at THAT time.)

It sounds absurd to describe it that way now, in light of our recent "online enlightenment" -- but it was THIS that was always LACKING in marketing -- the fundamental verification of effect -- you could never REALLY KNOW why the customer came THAT day -- nor ever REALLY CONNECT that customer to a SPECIFIC marketing activity.

Even as a kid, i understood this was why the ads always IMPLORED me -- "...mention so and so when you come to the store..." -- and i assert that printed coupons were the first "cookies" ever conceived -- think about it -- the customer would tell the merchant all the things the customer had done to get to the store (the merchant could know all this from the unique distribution characteristics of the coupon), and then the merchant could MARRY all that sales channel data to the particulars of the purchase at the POS -- brilliant, and an early incidence of using the customer as the transfer vehicle for marketing meta-data.

For online marketers today -- verification of effect is the very FIRST thing we get -- before we know anything else, we know which ad and what was sold -- that's quite a LOT for a mareketer to know, isn't it -- ?()?

And nowhere has more money been made with that knowledge than right here in Adult -- (but when I say "money", I mean CONSUMER PURCHASE REVENUE, and not "CONSULTANCY FEES" paid by web-ignorant marketers to purported "experts of online marketing" in exchange for "customer acquisition services" -- I'm talking about -- "I made a guy buy this shit" money)

But what concerns me is the fact that our success (for having conquered the "prove it" challenge) is distracting us from a much bigger picture than that contained between a customer's mouse and our payment processor -- for all these billions we're making, there's STILL a whole lotta OFFLINE world -- with a whole LOTTA influence over our success -- and I AM NOT talking about legislative or regulatory events, which, if anything, DE-FOCUS us further from BIZ-AS-USUAL -- i'm talking about the basics -- PR -- branding, and the level of political sophistication required by ANY large industry, much less one with so many inherent political challenges.

I have to be honest with you, the more I see us rankle and cuss like a bunch of insecure, reactionary EXTREMISTS -- the more worried I get.

There is a time to stand straight-up and resist -- but there is also a time for patience and camouflage... The Hey-Dey of Pimp Lore and gangsta-fly is no doubt still a fervid nostalgia for many of you -- it musta been a blast -- I've seen the pictures -- -- but -- my colleagues and dear friends -- as I observe the landscape and notice the direction of the wind -- I'm afraid it looks like the Adult Biz has a bit of an image problem on its hands -- and worse than that, I see very few of us doing ANYTHING about it.

It's not the clothes, it's not the partying -- smart businessmen in other industries understand and appreciate that is a part of our marketing -- it's the impression among those influential personages, within both commerce and government, that we're just not SHREWD and SUBTLE enough to assist in a re-architecture of our industry that will address a few political necessities, but that will also -- and this is the important part -- preserve a very nice livelihood for ALL involved.

2hp

Adwords Tips

2006-04-14T22:58:00.000-07:00

The number one mistake I find folks make when it comes to search engine traffic is a failure to understand how people actually conduct searches. Forget about the keywords you think you should have, or the ones your competitors are chasing. Put yourself, instead, in the mind of your Ideal Customer. What would he have typed in the search box?

Another thing is to look for non-ovbvious relevancy opportunities. Remember that all Google wants is for your ad to be "relevant", but more importantly, for the appropriateness of it being among a set of organic results to be validated by a good CTR.

Lastly, be creative with your creatives. Once you have identified some good query strings for your product, see who else is on those pages. Then, be different - :)

"The Google Network is growing by leaps and bounds, and benefits Adwords advertisers in the following ways:

1. It increases impression opportunities for Advertisers beyond Google search results pages.
2. Ads are displayed on destination Web sites, where prospective customers are closer to finding what they want and where they will spend more time, thus creating still more impression opportunities for advertisers.
3. Google Network sites provide a rich context for even finer, more specific targetting.
4. The wide topical and geographic reach of the Google Network gives Adwords advertisers access to markets and customers they might never otherwise have reached.
5. Adwords advertisers are able to connect with prospective customers even when they have not used Google search... more

adwords | adwords | adwords

What is Right of Opinion?

2006-03-13T17:29:00.000-08:00

The Web has transformed our lives in many evident ways, to be sure. But there are a number of important transformations underway that may not have been felt yet by most people.

Before we lived in a Networked World, the Realm of Daily Concern for the average person centered on home, office and town — geographic locality, in other words. But the advent of the Web has exploded that “realm” dramatically for many people...more

Rubbing the Purple Cow

2006-03-06T13:26:00.000-08:00

I've spent some time socializing the importance of Trust (beyond Trustrank) in Google's global commerce strategy.

In this video of a presentation made last month by marketing guru Seth Godin on the Google campus, Godin illuminates the importance of getting people to advocate for your product or company... the importance of Trust...more

seth godin | google

No Sufficiently Countervailing Justification

2006-02-21T02:01:00.000-08:00

Google users trust that when they enter a search query into a Google search box, not only will they receive back the most relevant results, but that Google will keep private whatever information users communicate absent a compelling reason. The Government's demand for disclosure of untold millions of search queries submitted by Google users and for production of a million Web page addresses or "URLs" randomly selected from Google's proprietary index would undermine that trust, unnecessarily burden Google, and do nothing to further the Government's case in the underlying action...more

PDF

Intel is on Board with Cool

2006-02-07T16:45:00.000-08:00

As far as I have read, learned discussions on the pairing of Intel and Apple have focused primarily on the implications to the PC manufacturing sector. I think they are missing a much bigger picture. Perhaps, sensing that Apple is about to participate in its second radical transformation of consumer technology, Intel is hedging a bet. Perhaps, the truth is even more dramatic than that. That Apple TV spot I just watched sure didn’t sound like it was produced by a concerned supplier to Microsoft...more

Wordpress 2.0 Rocks

2006-01-04T18:16:00.000-08:00

The WordPress community is very proud to present the next generation of WordPress to the world, our 2.0 “Duke” release, named in honor of jazz pianist and composer Duke Ellington. We’ve been working long and hard to bring you this release, and I hope you enjoy using it as much as we’e enjoyed working on it. In this release we’ve focused a tremendous amount on what we believe to be the core of blogging — the writing interface. Before you upgrade from an earlier version, remember that this is a major release and thousands of lines of code have changed. Before upgrading it’s always good, just in case, to make a backup of your database and WordPress files. It only takes a few minutes and gives you a total safety net if for whatever reason things don’t work. It is also probably a good idea to turn off your plugins, and activate them one-by-one after you’ve upgraded.

Without further ado, you can DOWNLOAD WORDPRESS 2.0

User Features

* Completely Redesigned Backend — The first thing you’ll notice when you login to your blog is the backend has been completely overhauled for both aesthetics and usability. This is the first iteration of exciting things to come from the Shuttle team of designers that has been volunteering their time, and look for even more aesthetic improvements in the future.

* Faster Administration — Call it AJAX, call it DHTML, call it Larry, but we’ve paid close attention to streamlining some of the most common tasks in managing your blog. For example if you’re writing a post and you can add categories on the fly, much like tagging in Flickr. Also instead of having two separate UIs for “simple” and “advanced” posting, we’ve combined them and let you customize the layout of the page on the fly by dragging and dropping the dialogs around. It saves where you put things so when you return it’s just like you left it. When you delete a comment or category it will fade out without a page load.

* WYSIWYG Editing — WP dev Andy Skelton and the TinyMCE team have done a tremendous amount of work to bring a smooth WYSIWYG editing experience to WordPress. As code purists, we are very picky about what kind of HTML is generated, and while it’s not perfect yet (for instance nested lists can cause trouble) for 95% of what you do post-to-post the WYSIWYG should save you time. And if it doesn’t, you can turn it off on your profile page. One note: Safari and older versions of Opera, both fantastic browsers, don’t yet support everything that’s needed to do WYSIWYG, but we fully expect new versions of those browsers will continue to improve their standards support, so it may just be a matter of time...more

wordpress 2.0 | wordpress 2 | wordpress

ALERT: Wormy Christmas

2005-12-30T15:24:00.000-08:00

This worm broadcasts a link out over IM clients which downloads an executable file, often named gift.com. When this file is executed, it hides itself and scans the registry, file system, and internet cache. By operating as a rootkit, the processes are hidden from most tools and anti-virus software. The malicious code also attempts to shut down anti-virus software running on the desktop and makes several networking calls. Also it does keystroke logging and may attempt to further propagate over IM clients.

Users may also be brought to a site to download a variant of the Sdbot worm which uses the IRC protocol as a method of backdoor controlling.

While payloads often link to redirection sites outside the United States, at least one instance of this threat was being hosted on an ISP in Dallas, Texas...more

worm | virus

rootkit
techweb
A type of Trojan that keeps itself, other files, registry keys and network connections hidden from detection. It runs at the lowest level of the machine and typically intercepts common API calls. For example, it can intercept requests to a file manager such as Explorer and cause it to keep certain files hidden from display, even reporting false file counts and sizes to the user.

What is Spectrumming?

2005-12-24T12:33:00.000-08:00

A SPECTRUM IS A BRIDGE

"The borderland between mainstream and adult sites is appealing to surfers because it contains content - both visual and textual - that is sexy or risqué in nature. It is also appealing to advertisers, because it lets them get the best of both worlds: large volumes of traffic from unrestricted mainstream sources, and the higher converting power of adult-oriented programs. There are a small number of site types where this seems to happen naturally such as dating-related sites, celeb sites and humor or "gross-out" sites.

I wanted to see if I could capitalize on that naturally occurring traffic flow pattern by making sites and arranging them together in a linking relationship that would work like a bridge. I succeeded using a network of blogs...more

by jack mardack

CHARTS AND TECHNICAL DETAILS

The Board to beat all Boards

2005-12-12T13:06:00.000-08:00

The discussion heats up on GFY

AFFILIATE MARKETING | gfy

Blogger, think it through

2005-12-11T20:01:00.000-08:00

I know it's nice to "compel" and all, but the Karma sux.

The Google Spider simply wants to know what things are, that it may know what to do with them.

Images, for being defined entirely by contextual meta-data (anchor text, alt tags, location, etc.), and for being so important a part of the Google Spider’s Mission, provide an excellent opportunity to learn Google Spiderese.

The Google Spider can’t see...more

"Blogger" on Technorati (RSS):

blogger | hotlinking | seo | DEFINARIUM

YES

2005-12-09T10:21:00.000-08:00

Will blogs last?
(note: by "last", I mean "last as a good way for adult sites to get search engine traffic")

I say no. It has gotten to the point where almost all adult blogs are splogs or little more than splogs, and are completely irrelevant as search results on any term whatsoever. Search engines will undoubtedly notice this, and they really have no choice but to act on it. Aside from that, there are now so many "blogs" fighting over the same search terms that the majority get very little traffic and make shit in sales...more

AutoBloggers WIN

2005-11-30T18:49:00.000-08:00

1. Autoblogger Pro uses RSS to syndicate posts from any blog, or any RSS/XML enabled site into your own, allowing you to get content rich sites with a lot of text the se's love to spider. The software is so easy to use that within minutes you have a full blown site ready to roll.

2. Using the relinking system Autoblogger Pro will take any keyword/phrase you specify, and automatically link them to whatever you wish. This is all done dynamically, and these links can be changed site wide at the push of a button... more

blogging | rss

Touchy Feely Marketing

2005-11-27T09:07:00.000-08:00

As marketing becomes increasingly experiential in nature, the lines of demarcation between event-driven marketing and other promotions are becoming increasingly cloudy. For example:

Adrants recently gave a hat-tip to Lexus, which drew attention for strategically placed experiential displays positioned in Times Square and a several other key US locations. The displays, placed at sidewalk level in shop windows, featured a “holographic” animation of the ISin motion - zooming, spinning, turning and driving within the store window space. Interactive kiosks allowed visitors to control the display features, such as the color of the car. The displays drew substantial attention and shut down street corners successfully as onlookers jammed busy sidewalks.

Experiential marketing promotions were also featured in recent episodes of the hit TV show “The Apprentice.” In several shows, the teams were assigned the task of creating innovative marketing campaigns for Dick’s Sporting Goods and Tide, as well as innovative product displays for Best Buy’s video release of Star Wars III.

Experiential marketing also applies heavily to the online world, where the constant drive to innovate and improve customer experience and dynamic qualities are ever present. Product searching, personal recommendations, reviews, rating tools, list sorting/filtering and wish lists become common features of top retail and/or promotional sites... more from livepath

marketing | merchandising

Blogos de Humor

2005-11-16T16:47:00.000-08:00

File this under "moments in the Porn Industry"...

It does feel rather odd to find myself in the position of having to advocate the business of pornography to those who (SHOULD already and) would best appreciate the opportunity as it is today = LARGE.

I am for the first time visting the home of my friend Jeff Random in an LA neighborhood with "lots of character" -- in the good way. We are here for Webmaster Access. This is one of the many annual trade shows we pornguls look forward to, to re-see our friends and break New Year's Eve resolutions a dozen in a night. The times are still good, even as harmful intent watches keenly from behind every bush.

But, not to worry, all is well -- we are WELL. Consider that a "sustaining", if not clean, bill of health -- :)

And now, the humor:

What is every young man born to the noble Bates Family called by his butler in England?

Master Bates!

:D

2hp

humor | porn

Turns out words AIN'T cheap

2005-11-05T19:49:00.000-08:00

An inconsequential lone blogger working in cahoots with Technorati and Tristan Louis Research, took some numbers from the recent acquisition of Weblogs by AOL, and came up with this handy BLOG VALUATION tool.

What's YOUR blog worth?

2hp

technorati | blogs

Parents, Pornographers, Perspectives

2005-11-04T11:02:00.000-08:00

Parentsinadult.com, a new support organization and Web site launched today. PIA is intended to serve Parents in Porn, which embraces both those working in porn who are themselves parents and parents of those employed in porn.

This is very encouraging, and just the sort of "plain folks", human aspect the legally embattled Porn Industry needs to cultivate:

(PRWEB) - Raleigh, NC (PRWEB) November 4, 2005 -- After six months of planning and preparation, the controversial, help organization, Parents in Adult ( www.parentsinadult.com ) successfully went live today.
“The team here at NR Media, Inc and our partners at AVN have worked hard to meet our deadline. Considering the programming, research and content necessary to make the site dynamic, I am pleased to say we launched within 3 days of our intended deadline. I am extremely proud of the team and what has already been accomplished.” said Tracey Potoski and Blake Tsai, Co-founders of PIA. Read more Parents in Porn Story

MORE ABOUT FRIENDLY PORNOGRAPHER NEIGHBORS

pornography | parents | perspective

ONCE UPON A TIME IN MEXICO

2005-10-29T06:50:00.000-07:00

Did you ever hear the expression...

"He who laughs last, laughs best" ?

Admittedly, I am something of a stickler for grammar. What bothers me FIRST about the sentence is that it should read "He who laughs second..." Well, I guess it depends how many laughers there are in your party. To laugh second, might be too soon.

[Smirk]

The second thing that bothers me about this sentence is it requires that you believe in Heaven, or at least in some something after death. Otherwise, to have waited till last to laugh would mean I had spent my entire life watching others laugh before me, each time wondering "Should I have laughed there? That looked like a pretty good moment to laugh. Who hasn't laughed yet?!" -- LOL.

Well, it looks like my bud, Gary Kremen is going to get a turn to laugh.

All I can say is: "Hush the crowd first, Gary. Otherwise, it'll be just like any other day. Mazzeltov!"

jack mardack

gary kremen
sex.com
stephen cohen
internet
history
citizen kane

RSS GETS SEXY MOVES

2005-10-18T22:59:00.000-07:00

I feel frolicsome, so I'm gonna start things off with an Overheard from CafeSmut -- "Don't judge any man until you have walked a mile with his metabolism."

I am pleased to announce RSSEXTICKERS.com, which I am hoping will speed this mofo along we're not yet calling the Simply Syndicated Web (coin and fountain) -- :)

The Gist: Take a feed or several feeds or any number of URL-callable Web objects and turn the list into a scroll of links. EXAMPLES:

FOR LIGHTSPEEDCASH.COM -- A demo where POTDs become a living scroll of trembling teens.

Here's my own DOTXXXBLOG with a nicely-integrated scroll from XBIZ NEWS.

Here's one on IMPOVERISHEDNOOBS i made for my good friends Halcyon & tASSy using a feed from their great PINKGASM site

Here' a bit of run-off at a basic level on RSS, etc.

The famously brief success of Pointcast back in the 90's left us with a number of business lessons, an inconclusive first (and very early) impression of Data Subscription, and the annoying buzz phrase "Push" Technology, which immediately had to be balanced against "Pull" Technology.

Once Pointcast was extinct, and people lacked for an actual example they could study and think about, the "Push" and "Pull" lost their high-tech cache, and very soon nobody knew what they were supposed to mean anymore, beyond their prior significance on the doors of the world.

Then, of course, the bubble burst, and the last thing anybody wanted to think about was a company that had failed before the bubble burst.

For those who don't remember or were too young, Pointcast gave you ad-subsidized, user-configurable content (news, movie listings, horoscopes, weather, etc.) to the desktop. It ran on a large client-side application you had to download.

Millions did.

Pointcast failed not because it wasn't popular. It was IMMENSELY popular. It failed because it choked up all the bandwidth of corporate networks, and brought traffic to a crawl. CTO's told CEOs who told HR Directors who told employees that Pointcast was as bad as a virus, and you'd be fired if you had it installed on your desktop. Well, that'll put a damper on demand.

In the dust cloud of Pointcast's demise, something else was largely missed -- for a "Push" technology, there sure was a FUCKLOAD of pulling going on --

Sad cliche: too right, too soon.
Folks sure do like to suck a feed, that much was clear.

RSS is not new. So, why now? In a word: blogs. I could write apout blogs all day.

Some days I do.
I blog about blogs.

The most important thing that blogs are doing, and what you need to register for purposes of the presemt argument, is they are re-distributing power.

As usual, when that hapens [harrumph], some folks are in denial. Yet happening it is, and with sweeping implications for all of online advertising and most of the ways business is done online. In this new order, blogs have clout. Google loves them. More than that, for the ways in which the blogosphere is also a network within but separate from the Internet, vast new capabilities and strengths are being perfected there.

How the blogosphere and the Open Source Movement have brought us closer to the Democratic Ideal is worthy of a separate treatment. But, for purposes of the present argument, note simply that everybody is getting a blog, and they are doing it for expression, for money, or both.

Meanwhile, as the "infrastructure" of the blogosphere was being built and conceived, RSS was also evolving and improving. If you're wondering how RSS got so well integrated into the blogosphere and other Open Source projects, I can tell you. Because it was all the same people -- Develeopers, influencers, programmers, idealists, Net-Socialists. Basically, people who believe the things the Web was supposed to be about were very correct, and who see now an opportunity to make a change for the better.

Get ready for the most important sentence of this post:

The public will consume RSS feeds aggresively >> because feed providers are going to make them extremely attractive >> because they REALLY want people to suck their feeds >> becase sucking on someone's feed shall constitute a "vote" for them, that will raise their Trust score >> at a time when Google is shifting emphasis from [formulaic] Relevancy to [subjective] Trust, and links you buy are becoming far less influential to your PR than links you are given.

The always unimpeachable Google Math rigor need not protest the subjective change at all. Math rigor remains intact, as Google ceases throwing computing resources at eluding and chasing SE spammers, and focuses on bringing democracy to PR via statistics.

That was long and technical...

Here's short and sweet...

The layman will blog and consume RSS because it's fun and participatory.

Pros will do it to make money and be bigshots.

Corporations will do it because they have to, because their customers are knocking on the blogdoor.

FINAL WORD ABOUT RSS:

What is RSS? | RSS is --to whittle it all the way down to ESSENCE -- an agreement between parties to do something a certain way, consistently.

O-ho!

RSS IS the Internet. Choose any acronym you like -- you can't separate the central idea from any of its implementations --

2hp

rss
javascript
blogs
blogging

THE WEEK IN PORN: The FCC spit-shines its policies, America say's "We don't know..."

2005-10-10T17:02:00.000-07:00

Among the joys I derive from being a Monitor of Everything from my humble downtown San Francisco desktop, is catching the patterns, the odd convergences, the coinciding of events that together suggest the actions of a Great Organizing Force. The GOF in the Machine, if you will. Such mysteries, in their more harmless forms, leave us scratching our heads, and thinking "I'll be damned." Occasionally, when coincidence is liberally spiked with irony, the Universe can feel downright cruel.

This week, you decide which applies -- if either.

Harris Interactive has just released the results of a poll conducted in September of 2004 (! -- I must raise a cry to practical statisticians everywhere: "Why in God's name should it take a year to compile ONLINE poll results?") of about 2,500 Americans. The gist: "What should Government do about porn?"

To believe Harris' parse of the results:

No Consensus Among American Public on the Effects of Pornography on Adults or Children or What Government Should Do About It, According to Harris Poll

More from the Harris Poll:

What Government Should Do?

When it comes to the role of government, the most widely endorsed position is that the government should "regulate Internet pornography specifically so that children cannot access X-rated material online" (42%). Whether this would be possible is debatable, but it is the preferred policy of 53 percent of women and 30 percent of men.

The remainder are divided between the following:

* Twenty-three percent believe "whether one likes it or not people should have full access to pornography under the Constitution’s First Amendment."
* Thirteen percent believe "the government should regulate pornography in a similar way to how cigarettes are regulated – with warning labels and restrictions so that harm is minimized."
* Ten percent think "the government has no role with regard to pornography."
* Only one percent says their preferred policy would be for "government to fully legalize all forms of pornography."

Hmmm. Not exactly revelatory -- or of much use at all. I think we probably could have guessed that most people would want to keep porn out of the hands of children. No? Am I crazy here? What's happened here, and is a tad frightening, is the answers given by poll takers to a question which has proven difficult to answer PRECISELY because it does not resolve to a simple yes or no, HAVE BEEN POLARIZED, to FORCE a binary result. Look how cleverly this was done. If you're like me, for example, who favors the rational imposition of some strictures (partly technological, partly in the form of guidelines for parents and for pornographers), and I were given to choose between "Control Porn" and "PORN is FREE!", I would have to choose the former -- it's the closest match -- but, BUT, it's NOT the answer I would give if asked. I know better than that. The issue demands better than that. What you wind up with is a meaningless commixture of what are in actuality disparate opinions, which were (there is no other word) MANIPULATED to create an apparent result. In this case, and too bad for Harris', who I'm sure does as well with definitive (if misleading) headlines as anyone else in the media does, the numbers proved hard to lump together. But God knows they tried.

And, right on cue, as if to allay the worrisome lack of Concensus in the land, the FCC:

Launches New Web Site Explaining Its Broadcast Obscenity, Indecency and Profanity Rules, Complaint Procedures and Enforcement Actions.

Cool, huh?

2hp

fcc
harris poll
pornography
porn
America
censorship
statistics

A Marketing Tip for XFN

2005-10-07T03:05:00.000-07:00

I was just tidying-up the sidebar on impoverishedNOOBS.com... when I had a thought.

Specifically, I was replacing the text links in the Meta Box for snazzy buttons, like these:

... when I came to the link to XFN, which WordPress has seen fit to put there for me.

It struck me that, though I had read a basic description of XFN when I first installed my blog, I had felt neither the cause nor the independent impulse to remind myself or explore further since. Now, I realize there are many possible reasons why that might be. But, whether rightly or whether wrongly, we have failed to connect as a customer and provider.

Today, upon my rediscovery of XFN's existence, I went over to their site -- meeting them more than half way -- and had a longer look at what they do. It's pretty damned cool. I also found this -- -- which lets some of the wind out of the sails of the letter I submitted to the XFN comment form...

"Dear Head Honcho -- you guys DESPERATELY need a button. Get with the program -- it's 50% discretionary participation and 50% personalized ornamentation. Put them out there -- make it "reflect what you do" -- I bet your activity will triple -- Cheers,

Jack Mardack
president,
profitLABINC.com"

Okay, so they have a button --

But, I would dare to suggest that my point retains some validity. The truth of the matter is, we're just getting started -- there is much to be encouraged by, and there is also what our experiences as mature businesspeople reminds us could happen. Numbers still count... there's certainly going to be "Strength in.."

We've seen the better idea, even the good idea, lose in the past, to the -- shall we say -- more popular choice -- -- 2 cents.

XFN:
Introduction and Examples

The web is more a social creation than a technical one. I designed it for a social effect — to help people work together — and not as a technical toy. The ultimate goal of the Web is to support and improve our weblike existence in the world. We clump into families, associations, and companies. We develop trust across the miles and distrust around the corner.
--- Tim Berners-Lee, Weaving The Web

Introduction

XFN puts a human face on linking. As more people have come online and begun to form social networks, services such as Technorati and Feedster have arisen in an attempt to show how the various nodes are connected. Such services are useful for discovering the mechanical connections between nodes, but they do not uncover the human relationships between the people responsible for the nodes.

XFN outlines the relationships between individuals by defining a small set of values that describe personal relationships. In HTML and XHTML documents, these are given as values for the rel attribute on a hyperlink. XFN allows authors to indicate which of the weblogs they read belong to friends, whom they've physically met, and other personal relationships. Using XFN values, which can be listed in any order, people can humanize their blogrolls and links pages, both of which have become a common feature of weblogs.

In sufficiently modern browsers, authors using XFN can easily style all links of a particular type; thus, friends could be boldfaced, co-workers italicized, and so on. It is also the hope of the authors that this practice becomes widespread enough to allow the creation of a service that charts personal (as opposed to purely mechanical) links between weblogs and the people responsible for them.

2HP

technorati
weblogs
wordpress
xfn
Xhtml Friends Network
blo.gs

SEX.com Owner Gary Kremen Vindicated!

2005-10-02T17:28:00.000-07:00

You have your choice of Sub-Headline:

1. "Again?"
2. "And this time it's for REAL!"
3. "Luv ya Gair -- :)"

Reporting from one of the most fascinating and journalistically fertile sectors of the Adult Entertainment Business, XBIZ.com today offered as news: "Gary Kremen Wins Permanent Injunction Against Stephen Cohen"

Those unfamiliar with Gary's extraordinary story, which may lay claim to "Saga" without any danger of hyperbole, have little reason to greet this news with cynicism. And those of us who do know the story, can't possibly tell it any more.

Though the headline suggests a definitive victory for Gary, we've seen these before, and -- as friends do -- we've offfered Gary our congrats each time.

But, here again, we must wonder whether anything has really been gained by Kremen. Moreover, "the gains of the day" -- if any -- will have to be reckoned against a meaningful running total in legal fees and "tsuriss"*.

More than a decade into his battle with Cohen, Kremen, The Man -- by all accounts a "great success" -- remains exactly what we need him to be: an inspiration to Nebbishes everywhere:

Thanks, Gar -- :)

In keeping with tradition (or is it fate?) this latest clipping for the SEX.com scrapbook, offered by XBIZ Editor Gretchen Gallen, asks us to balance statements like these:

"...marking a major turn in the road for a longstanding case involving the theft of the Sex.com domain and the recovery of an unpaid $65 million judgment awarded to Kremen in 2001..."

and

" 'We’re still working on the Mexico side of the case and getting the U.S. judgment recognized in Mexico,' Kremen said. 'It’s all just part of the continuum.' ”

Oy!

Jack Mardack

Nutshelled Story

*(Yiddish for "stressful life travails")

news
gary kremen
sex.com
stephen cohen
legal
law
internet

Blogging and PR

2005-09-25T16:18:00.000-07:00
Technorati and Edelman Public Relations have some questions for you bloggers out there...

Frankly, I'm surprised and impressed to see attention come to the Intersection of Blogging and PR, so soon. Kudos to Edelman and Technorati for this bit of prescient curiosity.

Here's an excerpt from my response:
"Foremost, they should demonstrate an understanding of the Blogform, as a medium *within* the New Medium, with its own peculiarities, its own protocols, and its own Dreams.

What may be the most exciting thing to bloggers who think about blogging as much as they blog is that the Democratizing Principle that was promised to writers at the birth of the Web, is now -- finally -- a reality in the Blog.

The blog celebrates the individual voice, not only in spirit, but in technological fact.

The worst thing a company could do is try to blog with a marketing "non-voice".

The implications to PR Firms: A Blogging Practice, to help clients develop their Blogging Voice."

TAKE THE SURVEY

technorati
edelman
PR
public relations
marketing
blogging

.travel TLDs get cleared for take-off October 3rd, 2005

2005-09-19T09:07:00.000-07:00

FIRST .travel DOMAIN NAMES TO “GO LIVE” OCTOBER 3rd, 2005!

End of Phase 1: Pre-authentication/Pre-registration

"The first phase of pre-authentication is nearing completion and – more importantly – those of you who have been authenticated can apply to register your .travel domain names beginning October 3rd! The Limited Launch of the .travel Registry will begin on that day.

You’ll notice that this is a slight date change from the announced Limited Launch date of October 1st. This comes as a result of Tralliance’s registrars requesting a Monday (October 3rd) start rather than a Saturday midnight kick-off (October 1st), to facilitate the necessary staffing requirements involved in a top level domain registry launch.

icann
.travel
domain

A .CAT for the Catalans, but Porn awaits a "Home"

2005-09-16T14:09:00.000-07:00
Right now, somewhere in the Northeastern part of Spain, where they speak Catalan not Spanish, there is a room full of ecstatic dorks.

They work for PUNTCAT, the organization that's been pushing hard for the establishment of the .CAT top-level domain. They just got their wish. ICANN has granted them what they regard as necessary to the proper manifestation of their digital identity -- as a people, as a group.

During the same meeting of the ICANN Council, the status of .XXX top-level domain was "deferred" -- which means simply "No decision today, ladies and gentlemen."

In Pornland, USA, there is also "joy" of a sort right now.

Unlike the Catalans, who want to have something separately their own, most folks who work hard to make a buck in porn in the US of A, hope the .XXX TLD never sees the light of day. So, "deferred" is cause for happiness, today.

I find that an interesting contrast held within the same moment, in the same event. US pornographers would feel censored, oppressed, violated -- while the Catalans feel they've been set free. Weird, eh.

I take a look back at the history of this country, of America -- partly because it's such a treasure trove of "material" for the historian of Civil Rights, with both triumphs and reversals, both Titans of Enlightenment and Monsters of Bigotry -- and partly because, it's really the only history I know.

To venture a guess from just what's happened in my own backyard, some of it seen with mine own two eyes, the closest I can come to wisdom is "It's all relative".

In some cases, a defining "tag" is just the ticket, just the thing to move a people on. In other cases, to be fingered-out is death -- literally. It's all relative.

The law, and pretty much the Whole System of Things we've Built to Make IT ALL Run Smooth, require lines. How else to keep things straight? We need cold, hard, clear lines in technology: "If this, then that." not "If likely this, then maybe that." Likewise, it's important to know where the lines are that separate felonies from misdemeanors, just plain sex from statutory rape, etc. etc. If you've ever been a party to decision that preserved a line but seemed to take a shit all over justice, you understand that many lines we guard and sanctify -- are just made-up. Arbitrary. Coulda drawn it here. Coulda drawn it there. It's all relative.

Sometimes we wish a thing a were unclear, just so we'd have some room to figure it out for ourselves, maybe just a little more time. At such moments, we feel ourselves larger, more capable, fully up to the tasks:

Discernment, Analysis, Decision.

But, alas, we are often weak and small and confused inside our heads. The presence of lines reassures, creates an impression of... continuity.

[Lightbulb!]

That's it! The scariest thing, whatever side of the line you're on, is Change.

Sometimes lines increase our fear. Sometimes they diminish it. Blah, blah relative.

2HP

El Consell d’Administració d’ICANN ha
aprovat, de forma definitiva, el domini .cat.

TRANSLATION: "Yay!"

20/7/2005 - Joel Blazquez i Sargatal (Barcelona)
La Internet ha de ser un lloc on les cultures puguin florir d'una forma molt diferent a les tradicionals que coneixem. Es una gran oportunitat sobretot per a comunitats petites i sense estat propi. Un TLD propi donara una petita empenta a fer que la nostra cultura i la nostra identitat sigui coneguda i, ben segurament, apreciada arreu.

ALTAVISTA.com HAS NO CATALAN!

catalan
icann
puntcat.org
puntcat
domains
2houseplague
TLD

sociology
netizen
catalunya
SPANIEN
ESPAGNE
Spain
España

.XXX vs. BLOG

2005-09-16T02:28:00.000-07:00
San Francisco, CA September 16, 2005 -- profitLABINC.com announced DOTXXXBLOG.com, a new Wordpress blog site determined to test the political muscle of the Blogosphere.

Dubbed by profitLABINC.com president, Jack Mardack, "An early experiment in networked politics.", DOTXXXBLOG.com presents arguments and supporting documents for both sides of the controversial .XXX top-level domain proposal, which has been supported by the ICM Registry since 2000 and could be live as soon as some time this year.

"Stakeholders" in the decision (which may include anyone who feels they stand to be affected by the .XXX domain proposal) is invited to vote their minds on the blog site.

"The Web is still in many ways like the Wild West." said Mardack "I'd like to think the worst of the lawlessness and banditry is behind us. But there remain serious ambiguities and questions in matters of authority, jurisdiction, ownership and Right of Opinion.

The DOTXXX Situation is historically very significant, because it is calling upon disparate groups, people who may have never met, people who work in very different types of organizations, who may have very different principles, priorities and objectives, to AGREE on something that will affect them and the Web at Large.

We should take our time with this one... make sure we get it right."

About profitLABINC.com Launched in March, 2005, profitLABINC.com is equally committed to growing and diversifying the scope of the Adult Entertainment Business and to affirming the sanctity of free expression in American Law.

blogging
politics
law
international
ICANN
ICM REGISTRY
civics

MARDACK LAUNCHES DOTxXxBLOG.com

2005-09-13T10:06:00.000-07:00

Mardack Launches DOTxXxBLOG.com
By Jayson Romaine
Monday, September 12, 2005

SAN FRANCISCO — profitLABINC.com President Jack Mardack has launched DOTxXxBLOG.com, a new blog that Mardack hopes will not only help bridge adult and mainstream worlds, but also open up the industry to what he describes as a long overdo reformation.

Mardack has a knack for striking up conversations. When he started a thread on GFY.com about nurturing newcomers in the porn industry, for example, the thread drew 700 emails in three days and exploded into an entirely separate website called ImpoverishedNOOBS.com, featuring lengthy viewpoints on everything from feminism to 2257 to homeland security.